How Felicia Greenfield Went from Festival Confusion to a Chelsea Premiere

A First-Time Filmmaker’s Strategy Breakthrough

When you think of film festival success, most people imagine overnight breakthroughs, “lucky” laurels, or films that somehow land in the right inbox.

But Felicia Greenfield’s story is different.
It’s not about luck—it’s about strategy.

From Studio Sets to the Submission Maze

With a résumé spanning Succession, Homeland, The Post, and more, Felicia Greenfield is no stranger to the entertainment industry. But when it came time to submit her own project, the pilot Friends Not Food, to the festival circuit, she faced a wall of questions:

- Which festivals are worth it?
- How do I avoid wasting money on bad fits?
- What do I do after I get in?

Like most first-time filmmakers, she knew the “top 20” festivals. Beyond that, it was noise.

What She Thought She Needed: A List
What She Actually Needed: A Strategy

Felicia came to me at Film Festival Insider™ looking for clarity. What she got was more than just a submission plan—we built a full festival visibility strategy.

✔️ We mapped out festivals that aligned with her film’s message and tone.
✔️ We planned a step-by-step approach to maximize her premiere.
✔️ And once she was accepted into Chelsea Film Festival, we built a custom PR + marketing plan to turn that moment into meaningful momentum.

She wasn’t just checking boxes—she was thinking like an insider.

The Result?
A prestigious premiere, a strategic plan, and the confidence to show up like a pro.

Felicia said it best:
“Heather’s clarity and guidance have been invaluable. I learned what to do before the fest, how to maximize the experience during the fest, and even the steps to take afterwards. I highly recommend Heather and Film Festival Insider for anyone looking for help navigating the film festival industry.”

Why This Matters

Too many talented filmmakers pour everything into their films—and then submit like outsiders.

They guess.
They hope.
They “spray and pray.”
And they end up with silence, not visibility.

The truth?
It’s not your film. It’s your strategy.

Ready to Build Your Breakthrough?

Whether you’re a first-time submitter or a filmmaker stuck in the “hometown circuit,” you don’t need more tips. You need a roadmap.

That’s what I do inside my 1:1 strategy sessions and core course, Insider Track™.

🎯 If you're ready to stop guessing and start getting visible, START HERE.